What is social media marketing (SMM)?
In today’s innovative world, entrepreneurs find social media marketing as a powerful tool to reach prospects and a large number of potential customers. An increasing number of businesses in different sizes are planning on investing in SMM.
Because it allows a company to speak directly to their target audience without having to spend so much on resources. It is a cost-efficient marketing strategy that also allows them to promote their business through social platforms such as Facebook, Instagram, or Twitter.
The face of advertising has greatly changed now that social media rules over the market. Whether you are a start-up business owner or a veteran entrepreneur, investing in social media marketing will highly change the way consumers look at your business. Here is a list of reasons that entrepreneurs invest in this digital marketing channel.
1. Customers are in social media.
The rise of the digital world has encouraged everyone to have their own smart phone. People use their smartphone to communicate, stay informed about the latest news and trends, and watch videos for entertainment. They basically use their smartphones to feed their needs and interests.
This is a great opportunity for entrepreneurs to showcase their business because people are expecting that their favorite products or services are on social media as well. It allows consumers to view your products or services, find out about the latest news about your business or brand, and they can even purchase your products with a single tap of a button.
As an entrepreneur, your job is to keep consumers well-informed about the products or services that you offer by creating detailed content, engaging advertisements, and more.
2. It allows you to increase brand awareness.
Now that people are equipped with smart phones and social media tools to connect with brands, you will realize how easy it is to create and increase brand awareness. The importance of increasing brand awareness is to establish a strong reputation for your business and your goods and services. It will measure how popular your brand is popular with your target audience. Here is a list of tips on how to increase brand awareness:
- Present your products or services to hundreds of people in various ways.
- Create infographics or videos that will engage customers.
- Launch an event or join trade fairs.
- Provide excellent content about topics that are related to your business.
It is important to keep in mind that if you want your business to be known to more than just your target audience, you need to create smart strategies on how to build brand awareness.
3. Social media allows you to connect to your customers.
More and more entrepreneurs use social media to respond to customer queries fast and easy. For instance, if a certain customer has problems with the services that you have, they can reach you through social media. A customer service representative will then cater their needs and assist them until the problem has been resolved.
The customer no longer has to go make a phone call, or visit your bricks-and-mortar store, they can just send a message or start a chat. In return, they will get answers and feedback right away. Your customers expect a prompt response.
4. Customers check a product’s credibility in Social Media.
If a customer is interested in your product, they will most likely spend their time to decide whether or not they will purchase your product. One easy way for them to find out if your business provides excellent product and services is by checking your website on Social Media.
There, they will see other people’s reviews regarding the products they have purchased from your company. They will learn about how a customer feels about your product, how responsive your customer service is, and how credible your business is when it comes to providing what customers want.
5. Social media allows entrepreneurs to create surveys and polls.
Creating a survey or poll for your potential customers will allow you to learn about their impression of your product. For example, you want to create a new product line and want to know about other people’s opinion; you can easily post them in any of the social media platforms that you use. It is easier to know whether you need to improve or upgrade your products or services by creating surveys and polls.
6. Social media can convert a visitor into a customer.
In every blog post, video, or graphic content that you post, there is a chance that 6 out of 10 visitors will be interested in your product. It allows potential customers to react and every reaction will encourage them to visit your website, and eventually purchase your product.
A single blog post that you post in any of your social media platforms will engage potential customers. When people share your post, a new set of potential customers will see your content, and eventually visit your website and make a purchase.
How do I start?
If your business has enough funds to cover the marketing expenses, then you can contact a marketing agency that is known to for their expertise in digital marketing. They will ask you about your marketing concept, your goal, and they will utilize the tools that they have to create a website for you. Plus, they will see to it that your website or social media account is updated every day, so you don’t really have to worry about your lack of time to manage the website on your own.
However, if you are a start-up entrepreneur who wants to try it out free tools the internet can give, you can just simply create an account on social media platforms such as Facebook, Instagram, Twitter, or Pinterest and start posting about your product.
If you are not quite familiar with how marketing works, it is always best to ask help from your mentor. A mentor like Brian Gaister, a business and investment advisor who assisted a company overseeing $600 million in assets and liabilities, will provide you his expertise in business and the financial sector. He is the co-founder and CEO of a multi-family office Pennington Partners & Co. which provides consultation for business-driven families.